Find out what makes Japanese wagyu beef world class! (Yonezawa, Yamagata)

Not fish…it’s Japanese wagyu beef! Fatty, tender, and umami-rich…Japanese wagyu beef is one of the world’s most luxurious foods, ranked high among ingredients like black truffles and caviar. But what makes wagyu so special? The secret lies in nutrient-rich fodder, gender, Continue Reading

Jarman International CEO, Ruth Marie Jarman, discusses Yonezawa City’s great potential as a tourism and living destination

Yonezawa City is located in Yamagata Prefecture of the northeastern Tohoku region, famous for delicious sake, nationally renowned beef, hot springs, and more. Ever since Jarman International helped organize the innovative sake webinar last November (available to watch HERE), which Continue Reading

Regional revitalization with Adam Fulford – Jarman International organizes three webinars about Sustainable Development Goals (SDGs) for MS&AD

In late September, Jarman International organized three webinars between JI Core 50 members and several staff from MS&AD, in an effort to support this large insurance company navigate ways of incorporating Sustainable Development Goals (SDGs) into their work ethic. The Continue Reading

Discover Tohoku’s sake and culture with John Gauntner and Alex Kerr (Yonezawa, Yamagata Prefecture)

In early November, Jarman International collaborated with JEKI (the marketing sector of East Japan Railway) and JNTO New York to organize a webinar, which highlighted the deep culture and delicious sake of the northeastern Tohoku region. The guest speakers were Continue Reading

Here is everything you need to know about the JR EAST PASS (Tohoku area)

If you are a non-Japanese passport holder (regardless of visa status), you can purchase the JR EAST PASS (Tohoku area) to unlock five consecutive days of unlimited travel across northeastern Japan. For a flat fee of 20,000 yen (10,000 yen Continue Reading

A spiritual marvel of the north – JI Core 50 member Adam Fulford discovers deep Japan in Yamagata Prefecture

“Every day is a journey, and the journey itself home.” This phrase is found in one of Japan’s most famous and beloved classical literature texts called “The Narrow Road to the Deep North”, which was written by legendary haiku poet, Continue Reading

Jarman International team visits Yonezawa to explore all of its historical, cultural and gourmet gems! (Yamagata Prefecture)

During a weekend in mid-October, Jarman International CEO Ruth Marie Jarman along with four JI Core 50 members headed to Yonezawa city in Yamagata Prefecture as part of a monitor tour. This year, Jarman International is becoming more involved in Continue Reading

JI Core 50 Member Adam Fulford helped launch a new online shop that sells products from a local village in Yamagata Prefecture!

We are very happy to share that one of our JI Core 50 Members, Adam Fulford, helped launch an online store called My Shuraku Nakatsugawa, which sells products from a small village in the mountains of Yamagata Prefecture. At least Continue Reading