The outbreak of COVID-19 fundamentally changed the way we think about tourism and inbound strategies. Among countries that are struggling to contain the pandemic however, there are those successfully implementing widespread vaccinations and allowing tourism travel to slowly return.
Based on the trends of this new era, Jarman International CEO Ruth Marie Jarman shares valuable tips on successful tourism marketing with a focus on targeting international residents, which you can read about in Yamatogokoro’s recent inbound report below (Japanese).
★ 在日外国人を活用した観光マーケティングのトレンドから読み解く、施策を成功に導くポイントとは｜在日外国人特集 | やまとごころ.jp (yamatogokoro.jp)
Although targeting international residents is not a new concept, Ruth’s insights are incredibly valuable because she specifies the necessity of leveraging the perspectives of international residents who know Japan deeply, and adjusting marketing strategies to the the particular goals of the region that is to be promoted.
This report reflects the observations, challenges and discoveries that Ruth has experienced in her past 30+ years living and working in Japan, which makes it well worth a read!
★ Read Jarman International CEO Ruth Marie Jarman’s bio HERE
★ The JI Core 50 is a diverse team of international residents in Japan who deeply understand and love this country
★ One of Japan’s largest platforms for inbound business, Yamatogokoro