tourism – Jarman International KK

Jarman International wins bid to produce Kyoto Travel articles

Annelise — Mon, 08 Jun 2026 01:37:11 +0000

Jarman International (JI) is pleased to announce that it has been awarded a contract with the Kyoto City Tourism Association (Kyoto DMO) to produce articles for the city’s official international tourism website, Kyoto Travel, this fiscal year. This milestone represents the first time JI has both applied for and won a government contract through a direct bidding process, without the involvement of an agency partner.

JI’s team collaborated to put together a proposal before the fast-approaching deadline. Their proposal showcased the company’s achievements over the years in other tourism-promotion projects for local governments.

Utilizing its network of writers from its online media Deep Japan, JI’s proposal assembled a team of experienced writers based in Kyoto to produce 10 articles for the Kyoto Travel website over the course of the 10-month project. The articles — written in English and with an international perspective — will cover the three focus areas: travel inspiration, hidden gems of Kyoto, and sample itineraries.

The Kyoto Travel website provides accurate and up-to-date information for international tourists. Lately redesigned in 2025, it also aims to clearly convey important tourism-related news and guidelines, as well as help promote sustainable tourism — a key challenge for the historic city.

Jarman’s project team will also perform a monthly analysis of the Kyoto Travel website and offer suggestions on how to further improve it, as well as translate and adapt five articles from Kyoto Travel’s partner outlets.

JI is honored to be entrusted with this project, and the whole team looks forward to producing content and sharing insights that can support sustainable tourism in one of Japan’s most iconic cities.

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Ruth Marie Jarman to Serve as Keynote Speaker at July 4 Edo Kaido Project Symposium

Hana — Tue, 28 Jun 2022 01:37:36 +0000

On July 4, 2022, Jarman International CEO, Ruth Marie Jarman, will serve as a keynote speaker at the Edo Kaido Project Symposium. The event will kick off a new tourism effort spearheaded by Japan’s Ministry of Land, Infrastructure, Transport and Tourism to promote the food, culture, history, and traditions of the Kanto Region.

In addition to Ruth’s speech on ways to attract inbound tourists to areas along the Edo Kaido (five historical roads of Edo (the former name of the city of Tokyo)), the symposium will feature a talk about Edo culture and hot springs, an introduction to successful tourism projects conducted in the region thus far, and a panel discussion on regional revitalization through the promotion of Edo Kaido-centered touristic activities.

Symposium Details:
Date & Time: 2pm to 5pm on Monday, July 4, 2022
Venue: Muromachi Mitsui Hall & Conference
Fee: Free
Format: In-person (limited to 80 persons) or online via ZOOM

Check out the event flyer for full details!

Learn more about the Edo Kaido HERE.

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Welcoming tourism back in a sustainable way: A conversation with Ruth Marie Jarman, Alex Kerr, and JJ Walsh

Hana — Thu, 23 Jun 2022 10:07:45 +0000

On June 22, 2022, Jarman International CEO, Ruth Marie Jarman, was invited on a webinar alongside Alex Kerr and host JJ Walsh for an insightful conversation about tourism in Japan.

The conversation specifically revolved around how we can welcome back tourism to Japan in a sustainable way, as coronavirus restrictions begin to ease.

For a while before the pandemic, Japanese locals and international residents alike, were growing uncomfortable with the deluge of tourists who crowded the cities. Simultaneously, one of the many issues that began to arise was the inability to appropriately educate visitors on how to behave respectfully, especially around temples and other sacred sites.

Ultimately, this led to places like Kyoto implementing rules such as prohibiting photography on private roads (after consecutive incidences where tourists were not maintaining respectful distances with geisha, traditional female entertainers).

Ruth, Alex and JJ dive into a deep, one-hour conversation about sustainable tourism and tangible action steps through which we could avoid the situation where places are overrun by visitors and locals can no longer enjoy the serenity of their areas.

Check out the video HERE and subscribe to JJ Walsh’s YouTube channel for more interesting content on Japan!

Alex Kerr has written several best-selling books, including “Lost Japan“, which offers a fascinating insight into the Japanese landscape, culture, history and future, based on his several decades of living in the country. He has also previously discussed his views on how Japan has changed over the past years, and continues to evolve. Check out the livestream HERE.

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Ruth Marie Jarman joins a new tourism effort to help promote the Kanto Region! (Edo Kaido Project)

Hana — Fri, 27 May 2022 05:30:12 +0000

On May 19, the Ministry of Land, Infrastructure, Transport and Tourism officially announced the beginning of a new tourism project for the Kanto region. This project will aim to promote the food, culture, history and traditions of areas along the Edo Kaido, which refer to the five highways that span across the Kanto region (all starting from the Nihonbashi Bridge). Over 400 years ago, feudal lords often traveled the Edo Kaido when they were obliged to live in the capital city of Edo for several months during the year (a rigid system called sankin-kotai).

Jarman International CEO Ruth Marie Jarman has been selected to join this “Edo Kaido” tourism project to help create innovative ways to share the Kanto Region’s priceless beauty to the world.

Check out the Press Release below (Japanese)! Learn more about Edo Kaido HERE.

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In Yamatogokoro’s inbound report, Jarman International CEO Ruth Marie Jarman shares insightful tips for successful tourism marketing based on the keyword, “international residents”!

Hana — Wed, 11 Aug 2021 06:15:49 +0000

The outbreak of COVID-19 fundamentally changed the way we think about tourism and inbound strategies. Among countries that are struggling to contain the pandemic however, there are those successfully implementing widespread vaccinations and allowing tourism travel to slowly return.

Based on the trends of this new era, Jarman International CEO Ruth Marie Jarman shares valuable tips on successful tourism marketing with a focus on targeting international residents, which you can read about in Yamatogokoro’s recent inbound report below (Japanese).

★ 在日外国人を活用した観光マーケティングのトレンドから読み解く、施策を成功に導くポイントとは｜在日外国人特集 | やまとごころ.jp (yamatogokoro.jp)

Although targeting international residents is not a new concept, Ruth’s insights are incredibly valuable because she specifies the necessity of leveraging the perspectives of international residents who know Japan deeply, and adjusting marketing strategies to the the particular goals of the region that is to be promoted.

This report reflects the observations, challenges and discoveries that Ruth has experienced in her past 30+ years living and working in Japan, which makes it well worth a read!

★ Read Jarman International CEO Ruth Marie Jarman’s bio HERE

★ The JI Core 50 is a diverse team of international residents in Japan who deeply understand and love this country

★ One of Japan’s largest platforms for inbound business, Yamatogokoro

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Deep Japan First official guidebook : “Mt. FUJI Travel Guide”

Ruth Marie Jarman — Tue, 24 Jun 2014 05:52:19 +0000

Iconic Mount Fuji is the highest mountain in Japan and was designated by UNESCO as a World Cultural Heritage Site in June 2013. Mount Fuji and the Fuji Five Lakes (Fujigoko) are among the most popular destinations for international travelers in Japan. In commemoration of the first anniversary, Deep Japan publishes first official electronic guidebook, “Mt. FUJI Travel Guide“.

This guidebook is illustrated with beautiful photos and covers a wide range of topics: local foods, festivals, onsen (hot spring), popular sights, superb view points, shrines, hotels and transportation. This guide will help you plan a day trip from Tokyo or Kyoto or a longer visit exploring the area. The first edition of the comprehensive “Mt. Fuji Travel Guide” was compiled by the editorial team of the Deep Japan travel website in cooperation with the tourism divisions of local governments and organizations. Such an sight-seeing promotion endeavor has no previous example or precedent or parallel. By editing some existing contents and focusing on electronic book distribution, it was made possible to offer them at reasonable price. (US$2.99)

Contents:
Mt. Fuji, Introduction
Finally, a World Cultural Heritage Site
The Fuji Five Lakes Region (Fujigoko)
Approaches To Mt. Fuji Area
Scenes of Mount Fuji
Sightseeing
Mt. Fuji Climbing
Eating
Events
Accommodation

DeepJapan is currently presenting an advisor or “Senpai” network of more than 400 long term international residents of Japan on the website “deepjapan.org”. DeepJapan works to provide inside tips and hints, from the local “Senpai”, on how to better enjoy a visit to the Land of the Rising Sun. Approaching 2000 articles on everything regarding travel in Japan. DeepJapan gives insight on the “how to” “why” “what do do” and “where to go” for the interested international guest!

Amazon.co.jp (Japan)
http://www.amazon.co.jp/Mt-FUJI-Travel-Guide-DeepJapan-ebook/dp/B00L6S0LUY

Amazon.com (U.S.A)
http://www.amazon.com/Mount-FUJI-Travel-Guide-Japanese-ebook/dp/B00L6S0LUY

Google Play Books
https://play.google.com/store/books/details/DeepJapan_Mt_FUJI_Travel_Guide?id=Yk_eAwAAQBAJ&hl

* Will be available at Apple iBookStore soon.

Deep Japan website: http://www.deepjapan.org/

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Deep Japan – Japanese Pop Culture

Ruth Marie Jarman — Mon, 28 Apr 2014 23:02:08 +0000

Japan is a country extremely rich in culture, making it very interesting and appealing to tourists. So many of the traditions and customs have been very strongly preserved and visitors will find many opportunities to observe this upon visits to shrines, temples, museums, gardens, tea ceremonies and much, much more. However, in addition to this, to truly experience Japan, one must also be exposed to it’s vibrant pop culture.

Harajuku is a part of Tokyo where you will most definitely have the chance to see some great Japanese pop culture. A visit there on the weekend will be sure to catch the interest of any tourist while people watching the trend-setting Japanese youth, sporting the latest Japanese fashion or dressed up in cosplay as their favourite characters. A recent article Cosplay in Harajuku from the Deep Japan travel website, gives an interesting and detailed account of what you will see in a visit to Harajuku.

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