Join YouTuber John Daub on a Shinkansen ride to Tohoku while discovering the world of Japanese gourmet boxed lunches or “Ekiben”!

Ekiben are Japanese gourmet boxed lunches that are sold at train stations for you to enjoy during your Shinkansen ride. It is a quintessential Japanese experience that you cannot miss if you’re ever here! But you might wonder…Which one should Continue Reading

Apply to join JI Core 50 member and popular YouTuber John Daub on a special train ride to Tohoku on April 3rd!

East Japan Railway Company (JR East) recently launched a new campaign that aims to bring more people to Tohoku, and help support the region’s revitalization after the Great East Japan Earthquake devastated the area in 2011 (almost 10 years ago). Continue Reading