Lee Reeve


Nationality: British
Time Living in Japan: 15+ years
Employer(s): Self-Employed
Current Job Title: Owner-operator/CEO

Area(s) of Expertise: Craft cider, craft beer, alcohol/food & beverage industry, agricultural industry, magic, marketing, promotion, event organization and coordination, networking, public speaking, writing/editing, publishing, management, tourism.

Publications Featured In: Malus Zine, Cider Culture, Japan Beer Times, Yokohama Seasider Magazine, Japan Today, and a variety of websites

Favorite Thing About Living in Japan: I am continually impressed by the countless ways to do good, create new business opportunities, and positively influence Japanese culture; all while being surrounded by an inimitable balance of awe-inspiring nature and mind-blowing technology.

Favorite Place to Visit in Japan:  Nagano and Aomori Prefectures, and Yakushima Island.

BIO: Lee Reeve is the owner-operator/CEO of inCiderJapan G.K., a marketing & promotion creative consulting company, internationally recognized for publishing inCiderJapan, Asia’s first and only bilingual magazine dedicated to all things cider. He is also an importer-retailer and maker of cider & cider-related goods, and works as a consultant for several alcohol & beverage brands across the globe.