Benjamin Boas

Nationality: USA
Time Living in Japan: 20 years
Employer: Cabinet Office, Government of Japan
Current Job Title: Cool Japan Producer
Areas of Expertise: International Communications, Inbound Tourism, Marketing Strategy, Publishing
Education: Brown University,Graduate School of the University of Tokyo, and Institute for Research in Humanities, Kyoto University
Publications: From “Cool Japan” To “Your Japan” (CrossMedia Publishing, 2022), Re-Learning English (Shogakukan, 2016), Learning about Japan Through Comics and Games (Shogakukan, 2015)
Media Appearances: Yomiuri Shimbun, and The Japan Times

Benjamin Boas serves the Japanese Government’s Cabinet Office as a Cool Japan Producer and is the author of three books on Japan. His writing has been published by organizations including The Japan Times, The Yomiuri Shimbun, and Studio Ghibli. Benjamin provides advice on the Japanese market for companies all over the world, including Netflix, HBO Max, and Kickstarter. He regularly appears in television programs on NHK World and lectures at universities in Japan and the United States. Benjamin is proud to be an official tourism ambassador for Tokyo’s Nakano ward.

Favorite Thing About Living in Japan: Safety

Favorite Place to Visit in Japan: Nakano!

What has kept you in Japan? Japan’s Four Seasons