In early August 2026, Jarman International CEO Ruth Marie Jarman was interviewed by the Hokuriku-Shin’etsu District Transport Bureau about tourism in the region. Beginning in mid-August, the bureau is sharing a total of seven posts over seven weeks on its official X page with highlights from the interview.
The Hokuriku-Shin’etsu District covers Niigata, Nagano, Toyama, and Ishikawa prefectures, a region famous for stunning nature (mountains in particular), heavy snowfall, and delicious food and drink. Various domestic and international tourists — from avid skiers to foodies and beyond — enjoy visiting Hokuriku-Shin’etsu, with popular destinations including Kanazawa, a city known for historic buildings and traditional culture, and ski areas like Hakuba and Myoko.
Based on Ruth’s comments, the bureau’s series of posts on X introduces the region’s charms as well as current tourism hurdles.
“The challenge for the Hokuriku-Shin’etsu region is to encourage tourists to explore the areas surrounding already-popular destinations,” Ruth notes in the series’ second post, published Aug. 24. She recommends that local businesses and others hoping to attract inbound tourists update and post photos to their Google Maps profiles, as the platform is popular with internationals.
“It was really interesting to be the only international AND only woman in my latest Hokuriku area meeting. I hope I can be a good representative for the international community and try to give feedback that will give the local community the confidence to welcome more and more of us,” Ruth says.
Consulting is one of Jarman International’s core services, and we are proud to help organizations like the Hokuriku-Shin’etsu District Transport Bureau clarify their strengths and address challenges in order to make the most of opportunities related to inbound tourism.