The Times Gallery, a photo feature published by The Japan Times and focusing on diplomatic and cultural exchanges, selected a photo submitted by Jarman International for its April Edition. Taken by freelance writer and photographer Sébastien Raineri — who also writes for Jarman-owned media Deep Japan — the photo depicts the Edo Shogun Roads kick-off ceremony held in Tokyo in March 2026.
Led by the Kanto District Transport Bureau, Edo Shogun Roads is an English-language version of the Bureau’s Edo Kaido project and an extension of its Greater Tokyo initiative. The historical routes to Tokyo that the project is named for contain numerous points of interest, “including Shinto shrines, Buddhist temples, historical attractions, lush greenery, relaxing hot springs (onsen), and local food and sake,” according to the project’s website, which introduces over 250 attractions and activities. Many modern transportation routes follow these Edo-period roads, making them easily accessible for tourists.
The Japanese government aims to make international tourism a key revenue stream and targets 60 million annual visitors by 2030. Tokyo, with its two international airports and worldwide recognition, is a natural first destination for the inbound. The Edo Shogun Roads project aims to draw visitors into the surrounding prefectures as well, to boost local economies while easing pressures related to over-tourism in the metropolis — and, of course, to share the historical, natural, and traditional charms these locations have to offer. Excitement for welcoming international visitors was certainly palpable at the kick-off ceremony highlighted in the Times Gallery.
Jarman International CEO Ruth Marie Jarman is an architect of and Advisory Council Member for Edo Shogun Roads, and Jarman International has consistently helped promote the project through various media.