Farmers Marche, recently spotlighted in Japan Today, is an emerging service designed for the international community in Japan. This innovative platform delivers fresh, seasonal vegetables and food products directly from Japanese producers to customers’ doorsteps.

To amplify the reach and awareness of Farmers Marche, Jarman International is at the forefront, orchestrating a vibrant kick-off party in Roppongi. The event, hosted at j-secret, is a confluence of micro and macro influencers from the JI Core 50 Consulting group.

Around 35 key individuals gathered at the event to relish an afternoon of networking, vegetable bingo, and 100 yen Janken, while savoring the rich flavors of fresh farm vegetables. This significant event serves as a stepping stone in bolstering the recognition and growth of Farmers Marche in Japan.

Set to commence deliveries by the end of October 2023, Farmers Marche is already open for orders on their website. With a subscription fee of approximately 4500 yen per month, customers can conveniently support local farmers while enjoying the ease of receiving fresh produce directly at their homes, bypassing the need for supermarket visits.

Keep up with the latest from Farmers Marche by following them on Instagram and Facebook.

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PHOTO: UMI FULFORD

On July 18, 2022, Jarman International advisor and Core 50 consultant, Adam Fulford, was featured in The Japan Times.

The article entitled Tapping into the wisdom of Japan’s small communities highlights Adam’s inspiring journey in Japan over the last 40 years and his recent efforts to support communities in Tohoku and companies around the country to cultivate sustainability, resilience, and inclusivity. 

PHOTO: UMI FULFORD

Adam has served as a key member of Jarman International’s Core 50 consulting team for over five years. Currently, he works closely with the company in an advisory role for our Yonezawa revitalization initiative, as well as training and seminars for MS&AD, a major insurance company currently navigating ways of incorporating Sustainable Development Goals (SDGs) into their work ethic.

We are proud to see Adam’s outstanding contributions recognized by Japan’s largest and oldest English-language daily newspaper.

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A full night of laughter, learning and interaction with the Mayor and other officials from Fujinomiya taught us all there are so many lovely places in Japan that we need to support and most of all, visit.

Fujinomiya is next on our bucket list and we will work to spread the word via the social media promotion, blogs and the networks we are in. Fantastic results are possible when the power of the Core 50 community is brought into play!

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Make visitors feel welcome greeted by the Local Mascot

Jarman-International sent seven JI Core 50 professionals to Miyagi to consult on a special tour being developed for International visitors. Ideas for Vegans, photographers and Hot Springs aficionados were discussed.

Group discussion about activity, food & onsen experience.

Core 50 members from the target areas (Australia, New Zealand, the Americas, and Europe) who know and understand Japan, worked together with on-site teams to tweak and review their plans.

Blessed with beautiful weather, the JI team was able to experience the various aspects of the planned tour and work with the onsite team to find specific aspects that would be especially appealing to their target market.

The JI Core 50 team included Joy, Tia,  Lee, Sarah, Jay, Gary, and JI CEO Ruth Jarman. Naruko Onsen was the specific focus and we learned first and foremost this Onsen boasts nine of the total 11 types of onsen one can find in Japan as a whole. An entirely new piece of information for all and one very good reason to seek out this little, history filled Onsen town in Miyagi prefecture.

Activities included snowshoeing, experiencing the health benefits of area hot-spring onsens, local O-Kagura (dance and music) , unique and delicious vegan and vegetarian food, Japanese Shodo calligraphy and a chance to study Japanese Swords with an expert Tohoku sword history.

During group discussions with local entrepreneurs and planners, the group discussed how to best utilize the existing strengths in Miyagi and Naruko Onsen to bring more visitors to the area.

Professional photos help document the trip

Professional photographer and founder of the TopTia studio, Tia Haygood, not only added her artistic and business sense to the experience, but she also documented the lovely landscape and various activities with an eye that can find the appeal of the place from an international eye.

Special thanks to professional photographer, Tia Haygood (TopTia) for some of the beautiful photos below.

Enjoying gourmet 99% locally-sourced, Vegan Bento lunch boxes

The entire team (non-vegetarian & non-vegan included) was so impressed with the ingenuity and thought behind the local team’s creation of a totally vegan bento lunch.

This was the highlight of the 2nd day and perfectly exhibited what can be done for new visitors with specific food-related requirements.

We believe this is a huge draw for those following a plant-based diet as they explore Miyagi in Japan’s NorthEast Tohoku area.

Most swordsmiths in ancient Japan hailed from the Tohoku area.

In the Miyagi Japanese Sword Museum, the team spent time looking at the craftsmanship of significant Samurai swords on display and had a chance to learn about Tohoku’s Katana heritage.

We were honored to learn from one of the four remaining people in Tohoku who can explain the true way of the sword, and how this aspect of history is connected to Miyagi’s rich history. This will be another aspect of Miyagi that visitors will certainly enjoy and learn from.

One outstanding feature of the explanation was the sword as an Omamori (protective amulet) as opposed to a weapon. This represents an intricate part of the spirit of the holder or their family. This history of the Japanese sword is also an important history of Japanese identity and culture.

The trip was a great success as many excellent discussions were held, feedback was given and the JI team looks forward to the opportunity to continue to support Miyagi and VisitTohoku in their ambition to welcome visitors to this amazing area to the world. Tours are set to be online soon, so please visit back as you make plans for your next trip in Japan.

See more updates: #gomiyagi #gotohoku

Beautiful Group of Swans in Naruko-Onsen Town

Interior Design of a Samurai Training School

Guided Snowshoe Adventure

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First, try to better explain and present what you already have to the new visitors and later tweak things to make services easier to use after you better understand their needs.

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We had a great meeting with the Ministry of Environment representative about how to release the destination power of Japan’s National Parks including Shinjuku Gyoen.

It was a meaningful day for all and as target audience consultants we felt the Botanical Gardens should be promoted much more. Also, adding a bit of classical music to the park at certain times or on certain days would also be an interesting attraction for new visitors.

During the sit down discussion following the review, the Core 50 was able to offer advice and constructive criticism to the on-site team. A true haven amid the busyness of Shinjuku, we hope many more people find peace and beauty in this park. Did you know that every type of Cherry Blossom can be viewed here?

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