In this episode, Ruth shares her extensive experience with selling to large entities and the government. She provides great advice on how foreign business owners can build a strong network and form new B2B relationships by paying close attention to detail in everything from writing proposals and positioning yourself as a partner to doing a litmus test to get an idea of whether a relationship is feasible and ensuring you have a legitimate presence in Japanese.

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We hope Ruth’s wisdom and insights encourage more foreign business owners to get involved in government projects for the benefit of Japan.

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