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	<title>secret onsen &#8211; Jarman International KK</title>
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		<title>The Japan Times Publishes Article on Yonezawa&#8217;s &#8216;Secret&#8217; Ubayu Onsen</title>
		<link>https://www.jarman-international.com/news-events/japan-times-ubayu-onsen/</link>
		
		<dc:creator><![CDATA[Hana]]></dc:creator>
		<pubDate>Wed, 12 Apr 2023 05:46:41 +0000</pubDate>
				<category><![CDATA[Jarman International News]]></category>
		<category><![CDATA[hitō]]></category>
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		<category><![CDATA[Japan Travel Stories]]></category>
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		<category><![CDATA[secret onsen]]></category>
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		<category><![CDATA[Travel + Leisure]]></category>
		<category><![CDATA[ubayu onsen]]></category>
		<category><![CDATA[Ubayu Onsen Masugataya]]></category>
		<category><![CDATA[Yamagata]]></category>
		<category><![CDATA[Yonezawa]]></category>
		<guid isPermaLink="false">https://www.jarman-international.com/?p=11939</guid>

					<description><![CDATA[<p>The Japan Times, the most widely read source of English-language news in Japan, recently published an article by contributing writer, Cassandra Lord, on her visit to Yonezawa&#8217;s Ubayu Onsen Masugataya. Situated some 1,300 meters above sea level and deep in <span class="readmore"><a href="https://www.jarman-international.com/news-events/japan-times-ubayu-onsen/">Continue Reading</a></span></p>
<p>The post <a rel="nofollow" href="https://www.jarman-international.com/news-events/japan-times-ubayu-onsen/">The Japan Times Publishes Article on Yonezawa&#8217;s &#8216;Secret&#8217; Ubayu Onsen</a> appeared first on <a rel="nofollow" href="https://www.jarman-international.com">Jarman International KK</a>.</p>
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										<content:encoded><![CDATA[<div id="attachment_11959" style="width: 754px" class="wp-caption aligncenter"><img fetchpriority="high" decoding="async" aria-describedby="caption-attachment-11959" class="wp-image-11959 " src="https://www.jarman-international.com/wp-content/uploads/2023/04/ubayu_onsen_1-640x426.png" alt="The Japan Times Publishes Article on Yonezawa&#039;s &#039;Secret&#039; Ubayu Onsen" width="744" height="495" title="The Japan Times Publishes Article on Yonezawa&#039;s &#039;Secret&#039; Ubayu Onsen" srcset="https://www.jarman-international.com/wp-content/uploads/2023/04/ubayu_onsen_1-640x426.png 640w, https://www.jarman-international.com/wp-content/uploads/2023/04/ubayu_onsen_1-300x200.png 300w, https://www.jarman-international.com/wp-content/uploads/2023/04/ubayu_onsen_1-150x100.png 150w, https://www.jarman-international.com/wp-content/uploads/2023/04/ubayu_onsen_1-768x511.png 768w, https://www.jarman-international.com/wp-content/uploads/2023/04/ubayu_onsen_1-1536x1023.png 1536w, https://www.jarman-international.com/wp-content/uploads/2023/04/ubayu_onsen_1-480x320.png 480w, https://www.jarman-international.com/wp-content/uploads/2023/04/ubayu_onsen_1.png 1574w" sizes="(max-width: 744px) 100vw, 744px" /><p id="caption-attachment-11959" class="wp-caption-text">Photo courtesy of Ubaya Onsen</p></div>
<p>The Japan Times, the most widely read source of English-language news in Japan, recently published an <a href="https://www.japantimes.co.jp/life/2023/04/08/travel/secret-onsen-hito-ubayu/" rel="nofollow noopener" target="_blank">article</a> by contributing writer, Cassandra Lord, on her visit to Yonezawa&#8217;s Ubayu Onsen Masugataya.</p>
<div id="attachment_11958" style="width: 427px" class="wp-caption alignright"><img decoding="async" aria-describedby="caption-attachment-11958" class="wp-image-11958 " src="https://www.jarman-international.com/wp-content/uploads/2023/04/ubayu_onsen_2-300x168.png" alt="The Japan Times Publishes Article on Yonezawa&#039;s &#039;Secret&#039; Ubayu Onsen" width="417" height="234" title="The Japan Times Publishes Article on Yonezawa&#039;s &#039;Secret&#039; Ubayu Onsen" srcset="https://www.jarman-international.com/wp-content/uploads/2023/04/ubayu_onsen_2-300x168.png 300w, https://www.jarman-international.com/wp-content/uploads/2023/04/ubayu_onsen_2-640x359.png 640w, https://www.jarman-international.com/wp-content/uploads/2023/04/ubayu_onsen_2-150x84.png 150w, https://www.jarman-international.com/wp-content/uploads/2023/04/ubayu_onsen_2-768x431.png 768w, https://www.jarman-international.com/wp-content/uploads/2023/04/ubayu_onsen_2.png 1188w" sizes="(max-width: 417px) 100vw, 417px" /><p id="caption-attachment-11958" class="wp-caption-text">Photo: Cassandra Lord</p></div>
<p>Situated some 1,300 meters above sea level and deep in the Azuma mountains, Ubayu Onsen is one of the most renowned &#8216;<em>hitō</em> (secret)&#8217; onsen hot springs in the whole of Yamagata Prefecture. Guests can enjoy stunning views of the beautiful valley from the hot waters of the secluded open-air baths, as well as sample local seasonal cuisine such as Yonezawa carp, Yonezawa beef, or vegan dishes made with local produce.</p>
<p>Part of what makes <em>hitō</em> so desirable is the rest and relaxation they provide. They are the perfect place for people who want to reexamine themselves in a quiet environment and those seeking nostalgia in the place of a lost hometown.</p>
<blockquote><p>The short walk up to the entrance of Ubayu Onsen gave me a taste of what was to come. The waters of a stream next to the walkway splashed down over rocks in a series of mini waterfalls, creating misty blue pools along the way. This same misty blue awaited me at the top, in a warm set of <em>rotenburo</em> (outdoor baths).</p>
<p>On entering, the staff were ready and waiting to greet me, carefully placing slippers at my feet and taking my shoes and bags. They guided me to a room: a cozy, Japanese-style space with no frills or extravagant decor — just a window onto the sufficiently extravagant autumn colors.</p>
<p>Before even dipping a toe into the baths, Ubayu Onsen had covered some of the core values of a true hitō.</p>
<p>-Cassandra Lord (The Japan Times)</p></blockquote>
<div id="attachment_11957" style="width: 399px" class="wp-caption alignleft"><img decoding="async" aria-describedby="caption-attachment-11957" class="wp-image-11957 " src="https://www.jarman-international.com/wp-content/uploads/2023/04/ubayu_onsen_3-300x200.png" alt="The Japan Times Publishes Article on Yonezawa&#039;s &#039;Secret&#039; Ubayu Onsen" width="389" height="258" title="The Japan Times Publishes Article on Yonezawa&#039;s &#039;Secret&#039; Ubayu Onsen" srcset="https://www.jarman-international.com/wp-content/uploads/2023/04/ubayu_onsen_3-300x200.png 300w, https://www.jarman-international.com/wp-content/uploads/2023/04/ubayu_onsen_3-640x426.png 640w, https://www.jarman-international.com/wp-content/uploads/2023/04/ubayu_onsen_3-150x100.png 150w, https://www.jarman-international.com/wp-content/uploads/2023/04/ubayu_onsen_3-768x511.png 768w, https://www.jarman-international.com/wp-content/uploads/2023/04/ubayu_onsen_3-480x320.png 480w, https://www.jarman-international.com/wp-content/uploads/2023/04/ubayu_onsen_3.png 1184w" sizes="(max-width: 389px) 100vw, 389px" /><p id="caption-attachment-11957" class="wp-caption-text">Photo: Cassandra Lord</p></div>
<p>Read the full article <a href="https://www.japantimes.co.jp/life/2023/04/08/travel/secret-onsen-hito-ubayu/" rel="nofollow noopener" target="_blank">HERE</a> to learn more about Cassandra&#8217;s visit to Ubayu Onsen.</p>
<p>As an avid supporter and partner to Yonezawa, we hope it inspires international residents and visitors looking to experience a different side of Japan to choose Ubayu Onsen as a destination for their next trip!</p>
<p>&nbsp;</p>
<p>The post <a rel="nofollow" href="https://www.jarman-international.com/news-events/japan-times-ubayu-onsen/">The Japan Times Publishes Article on Yonezawa&#8217;s &#8216;Secret&#8217; Ubayu Onsen</a> appeared first on <a rel="nofollow" href="https://www.jarman-international.com">Jarman International KK</a>.</p>
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