For the second time, Jarman International CEO,

The Hamadori Coastal Area represents several locations along the coast of Tohoku (northeastern Japan). This area is particularly famous for its Soma Nomaoi Festival, which was covered by Jarman International’s Youtuber partner John Daub.

Although recovery following the Great East Japan Earthquake in 2011 has taken time, the Hamadori Coastal Area is developing back into the vibrant location it has always been. Ruth was honored to present various ways for local companies and businesses to effectively deliver their content to international visitors as well as tips on welcoming them into a deep and meaningful Hamadori Coastal Area experience.

With educational tours for high schoolers from the UK, company trips by executives from Tokyo to explore business opportunities in the area, picturesque cycling routes along the coast, excellent beaches (for surfers and beach volleyball enthusiasts), and more, this area has much to offer. 

Ruth shares her reflection on the presentation as follows.  

“I really enjoy when we can share knowledge about how to engage with the international audience directly with businesses and organizations that are working on site. I noticed many nods from the audience and people taking notes, so I hope our information was helpful to the group. It was clear that everyone is giving their full effort to welcome visitors from around the world.”

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The discussion covered a wide range of important topics including why Japan has globally become such a popular travel destination in recent years, and how locals as well as international visitors can work together to help minimize the negative impacts of overtourism (littering, congestion, damage to historical sites, etc). 

The episode is now available HERE in Japanese on the PIVOT YouTube channel with over 1.95 million subscribers.

The post Jarman International CEO, Ruth Marie Jarman, joined a panel discussion highlighting the challenges and opportunities of Japan’s growing inbound tourism (now available on the PIVOT YouTube channel with over 1.95 million subscribers) appeared first on Jarman International KK.

One of these opportunities was a seminar held in late January, where Ruth contributed to the discussion around Yonezawa City’s great potential as a tourism and living destination.

During the seminar, Ruth sat alongside other key women who are actively working toward promoting Yonezawa to the broader international community through their own diverse businesses and passions.

From the importance of building a city where the younger generation can live comfortably and confidently, to making sure that locals are prioritized and being heard, there were an array of insightful points that were highlighted during the seminar.

Featured in the photos:

Toko Brewery / Ubayu Hot Spring Masugataya / Nitta Fabrics

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