The first of three webinars was presented by Adam Fulford about the incredibly relevant topic of regional revitalization. During his over 40 years of living and working in Japan, Adam has served as a community consultant for the small town of Nakatsugawa, located among the lush mountains of Yamagata Prefecture. He has since become very passionate about making sure the culture, traditions, and immense knowledge of the Japanese countryside are not left forgotten.  

Although it may not necessarily be intuitive, there are many ways in which supporting the economic and social growth of the countryside relates to SDGs, for example, by preventing overpopulation in the cities. As a result, this can alleviate negative environmental impacts such as air pollution and the urban heat island effect. 

Albeit in a small way, Jarman International was very honored to be able to contribute to this global effort in making not only Japan, but also the world, a better place for all.

Stay tuned for updates regarding the other two SDG webinars, which were each presented by JI Core 50 members Violet Daike-Pacileo and Roland Thompson!

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Little known to international travelers, Yamagata is home to a vast array of spiritual, historical, and architectural marvels, not to mention glorious natural beauty. JI Core 50 member Adam Fulford has been actively involved in supporting the regional activation of a small community in Yamagata called Nakatsugawa since 2014, however this time, he spent two days in Shonai, located further north nearby the Japan Sea coast.

Shonai is surrounded by three sacred peaks of Dewa Sanzan, a renowned pilgrimage route, one of which Adam visited during his stay. Surrounded by towering Japanese cedars and gazing up at the iconic five-storied pagoda on Haguro-san, Adam learned about the area’s over 1,400-year history directly from a follower of Shugendo (the religious tradition closely associated with these mountains). Another highlight of his trip included experiencing maiko entertainment at Somaro tea house, located in the historic port city of Sakata.

It’s rare to have a chance to see maiko up close, and it was a pleasure to watch them perform three short dances with shamisen accompaniment. The entire building is also captivating, with countless photogenic nooks and crannies, some of which I was able to discover with the help of Kosuzu, the shamisen player and singer. She explained aspects of the building’s history and patrons of yore with the same informative ebullience that had earlier characterized her commentaries on the maiko dances.

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Built in 1893, the Sankyo Soko still functions today as rice storehouses, offering visitors the chance to learn about ordinary life centuries ago, and traditional knowledge passed on over generations.

The storehouses are visually striking, and the museum and adjacent shop are packed with opportunities to learn and appreciate local culture. Only two stops into my visit, a few Shonai themes were already coming into focus: rice, sake, colorful crafts, and a sense of how tough life was for local people in the old days, whether for men pulling unloaded boats back upriver, or for women carrying massive loads of rice on their backs.

 

If you’re a lover of history, nature, masterful crafts, and delicious cuisine, as well as interested in experiencing the authentic roots of the Japanese spirit and culture, Yamagata might just be worth adding to your next Japan travel itinerary.

Learn more about Shonai HERE.

Adam Fulford helped launch an online store called My Shuraku Nakatsugawa, where you can purchase local products from Nakatsugawa in Yamagata Prefecture. From maple syrup to traditional side dishes, check out the delicious products HERE.

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The online store sells maple syrup, wild vegetable mix, delicious side dishes, and incredible snow potatoes that are matured for two months in a yukimoro, which is a traditional Japanese cold storage facility that uses snow to improve flavor while keeping the food fresh. Purchase your batch of local foods HERE and savor their beautiful, fresh taste!

**Please note that My Shuraku Nakatsugawa can only ship to addresses in Japan.

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