JI’s team collaborated to put together a proposal before the fast-approaching deadline. Their proposal showcased the company’s achievements over the years in other tourism-promotion projects for local governments.

Utilizing its network of writers from its online media Deep Japan, JI’s proposal assembled a team of experienced writers based in Kyoto to produce 10 articles for the Kyoto Travel website over the course of the 10-month project. The articles — written in English and with an international perspective — will cover the three focus areas: travel inspiration, hidden gems of Kyoto, and sample itineraries. 

The Kyoto Travel website provides accurate and up-to-date information for international tourists.  Lately redesigned in 2025, it also aims to clearly convey important tourism-related news and guidelines, as well as help promote sustainable tourism — a key challenge for the historic city.

Jarman’s project team will also perform a monthly analysis of the Kyoto Travel website and offer suggestions on how to further improve it, as well as translate and adapt five articles from Kyoto Travel’s partner outlets.

JI is honored to be entrusted with this project, and the whole team looks forward to producing content and sharing insights that can support sustainable tourism in one of Japan’s most iconic cities.

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