The Moralogy Foundation is an organization that conducts studies of morality and ethics as well as promotes social education activities. Through its magazine, it aims to help people to build spiritually rich lives and a livable society. 

The theme of the magazine’s December 2025 edition was “Reflecting on Japan’s identity.” Its feature article examined how Japan should consider and preserve its identity as the country’s population becomes increasingly international and the number of overseas tourists visiting Japan continues to grow. The article highlighted behaviors such as attention to detail, hospitality, cleanliness, and consideration of others as valuable aspects of Japanese society.

It is these habits and attitudes, no less than famous sight-seeing spots, that are so attractive to international visitors and residents alike, Ruth commented in the article. She emphasized that values such as sincerity, kindness, and safety should continue being handed down to future generations, no matter how Japan or the world may evolve. 

As for the increasing number of international visitors to Japan, Ruth noted that the country should not only focus on economic growth through inbound tourism — a major goal of the government and related stakeholders — but that said tourism should also be utilized to preserve communities and cultural heritage.

Jarman International appreciates the opportunity to discuss these important topics with the Morality Foundation and hopes that the article helped readers reflect on them as well.

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For Jarman International CEO, Ruth Marie Jarman, Tokyo has become one of her favorite cities ever since she moved here over 30 years ago. Recently, she was interviewed by the Tokyo Metropolitan Government about her experience raising two children and building her own company in one of the busiest cities in the world.

Take a look at her interview on the Tokyo Metropolitan Government official YouTube channel below:

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