Drawing on her many years of experience supporting Japanese companies with their globalization and business strategy development efforts, Ruth will deliver an opening speech on how Tokyo-based tourism business operators and hospitality service providers can develop an effective business strategy in light of the full-fledged resumption of inbound tourism to Japan.

In addition to Ruth’s keynote speech, the two-day seminar will also feature live-streamed sessions where Tokyo tourism representatives from 15 countries and cities around the world will share the latest information and insights on their respective markets.

We are proud that Ruth has been invited to speak at this thought-provoking seminar and hope that the opportunity will serve as a great source of inspiration and encouragement to participating businesses.

The post Ruth Marie Jarman to Serve as Keynote Speaker at JCVB Online Overseas Market Seminar appeared first on Jarman International KK.

Based on the trends of this new era, Jarman International CEO Ruth Marie Jarman shares valuable tips on successful tourism marketing with a focus on targeting international residents, which you can read about in Yamatogokoro’s recent inbound report below (Japanese). 

★ 在日外国人を活用した観光マーケティングのトレンドから読み解く、施策を成功に導くポイントとは｜在日外国人特集 | やまとごころ.jp (yamatogokoro.jp)

Although targeting international residents is not a new concept, Ruth’s insights are incredibly valuable because she specifies the necessity of leveraging the perspectives of international residents who know Japan deeply, and adjusting marketing strategies to the the particular goals of the region that is to be promoted. 

This report reflects the observations, challenges and discoveries that Ruth has experienced in her past 30+ years living and working in Japan, which makes it well worth a read!

★ Read Jarman International CEO Ruth Marie Jarman’s bio HERE

★ The JI Core 50 is a diverse team of international residents in Japan who deeply understand and love this country 

★ One of Japan’s largest platforms for inbound business, Yamatogokoro 

The post In Yamatogokoro’s inbound report, Jarman International CEO Ruth Marie Jarman shares insightful tips for successful tourism marketing based on the keyword, “international residents”! appeared first on Jarman International KK.